Multilingual SEO: The Global Search Engine Landscape
From big firms to globally expanding start-ups, every brand has now realised the strategic importance of multilingual SEO for business growth and international visibility on the Internet. But does your...
View ArticleIs Your Brand Name Global? Nailing Brand Name Translation
Get your brand name translation wrong and you could jeopardise your entire globalisation strategy. There are plenty of examples of well-known global brands, such as Ikea, Mercedes-Benz and Coca Cola,...
View ArticleLuxury Brands in Translation: Focus on China, Russia & Saudi Arabia
When it comes to luxury brands, one of the biggest challenges for global marketers is translating values such as excellence or desirability into a content that would convey the brand reputation or its...
View ArticleHow to Get Big Ideas Onto Small Screens
With the avalanche of information we are exposed to daily, writing effective, engaging copy is a real challenge – particularly if you are doing it in multiple languages. Claudia Álvarez Díaz,...
View ArticleAdvertising Translation: Challenges and Best Practices
International advertising is becoming more and more important to brands in the global marketplace. Let’s suppose that you are a brand with a wonderful product to launch. You are ambitious, and are...
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